“8 ps” |
Feature |
Benefit |
Brand Name |
Fadhili Christmas Product |
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Target Market |
- All our funded client who wish to get more finance to their businesses during the festive and high business season
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Objective |
Provide more finance to fadhili clients to increase their business during the festive season |
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Product design |
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Access requirements |
Loan shall be accessible to:
- All Fadhili members’ clients.
- Aged between 18-65 years.
- Borrower with a good repayment record
- Borrowers with Proof of Regular business income Borrower willing to provide guarantee of repayment and also be guaranteed by all members from the group.
- All clients who already have businesses
- Must have cleared with the December prepayments on the other loans
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- Offering responsiveness loan product that cares for the welfare of the Fadhili clients
- Clients can do more business during the high season of festivities
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Loan size |
- The maximum loan size is 10000 which will be given out for a maximum period of 1 month
- LGD of 20%required
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Loan Term |
- Minimum of 5000 and maximum of 10000 to be repaid one month
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- Enough repayment periods to repay the installments.
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Repayment frequency |
- To be repaid weekly during the weekly meetings
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- Enables client to pay in small manageable instalments direct from ones regular Business income or any other sources.
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Security/Collateral |
- All Fadhili active members in the existing active centers.
- Household’s items
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Grace Period |
- Grace period of two weeks.
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- Enables one make timely repayments.
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Price |
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Interest |
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Loan processing fee |
- 4.5% of the amount applied for or five hundred shillings whichever is higher
. |
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Loan insurance fee. |
- 1% or Kshs.150 of the loan amount whichever is higher.
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- No pressure on self/family to repay in case of the covered risks (Death or permanent incapacitation).
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Promotion |
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Marketing information |
- Brochures and flyers
- Marketing through the existing centres and groups.
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- Well informed & knowledgeable customers
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Promotional materials |
- Pens& rulers, T-shirts, Caps, Key-holders, umbrella,
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Place |
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Location |
- Fadhili micro enterprises offices i.e Mombasa, Mtwapa Ukunda, Kilifi
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- Convenient because it is reachable by all.
- Less costs of transport and time
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Positioning |
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Slogan/Vision/tagline |
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Benefit statement |
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Unique selling proposition |
- To be developed from benefits reported by clients as they start enjoying the service.
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Product Image |
- To be developed from benefits reported by clients
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Corporate image |
- To be developed from benefits reported by clients
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Physical Evidence |
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Passbook (repayment schedules) |
- Provided on loan disbursement
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- Protects one from penalties and clarity of installments information.
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Copy of the loan agreement |
- Copy provided to client and proper signing done during disbursement.
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People |
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Customer service |
- Positive staff attitude in customer handling
- Very experienced and competent staffs..
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- Customer valued as he/she is the reason for our existence.
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Process |
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Loan processing time |
- Fadhili staffs are efficient
- Maximum two weeks needed to process the loan
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- Faster, saves time and the situation at hand.
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Length of application forms |
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Clarity of application forms |
- Simple, clear and easy to understand
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