|
Feature |
Benefit |
Brand Name |
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Target Market |
Individual clients with stable business which are licensed and with proper records. The client should have permanent residence |
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Objective |
- The main objective of the product is to reach the market that are in need of the loans and might not have time to attend meetings and those who have been in groups and have reached the loan ceiling limit for group loans
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Product design |
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Access requirements |
Loan shall be accessible to:
- Aged between 18-65 years.
- Borrower with a good repayment record
- Borrowers with Proof of Regular business income or remittance clear business records
- Borrower willing to provide two guarantors or more with stable businesses
- All clients who already have businesses or have some reliable sources of income.
- Either the applicant or the guarantor should have a permanent residence i.e not rented
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- Offering responsiveness loan product that cares for the welfare of the Fadhili clients
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Loan size |
- There will be Loan Guarantee Deposit of 20% required
- Minimum loan amount of 50,000 and loan graduations of upto 50,000 in the subsequent loans
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Loan Term |
Maximum Repayment period of upto six months for loans upto 50000 nine months for loans between50000 and 120000
1 year for loans more than 120000
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- Enough repayment periods to repay the installments.
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Repayment frequency |
- To be repaid weekly during the weekly through individual deposits
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- Enables client to pay in small manageable instalments direct from ones regular Business income or any other sources.
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Security/Collateral |
- Household’s items/chattels Chattels mortgage form must be filled)
- Minimum of two guarantors required and should also give their chattels as securities
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` |
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Grace Period |
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- Enables one make timely repayments.
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Price |
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Interest |
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Loan processing fee |
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Loan insurance fee. |
- 1% or Kshs.100 of the loan amount whichever is higher.
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- No pressure on self/family to repay in case of the covered risks (Death or permanent incapacitation).
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Passbook |
Use the normal passbook for |
- Keep track of one’s accounts’ status all the time
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Late Penalty |
- 0.5% per day on instalment in arrears
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- Enhances repayment discipline & guaranteed fast subsequent loans
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Promotion |
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Marketing information |
- Brochures and flyers
- Marketing through the existing centres and groups.
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- Well informed & knowledgeable customers
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Promotional materials |
- Pens& rulers, T-shirts, Caps, Key-holders, umbrella,
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Place |
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Location |
- Fadhili micro enterprises offices i.e Mombasa Mtwapa Ukunda Kilifi likoni,changamwe,mariakani
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- Convenient because it is reachable by all.
- Less costs of transport and time
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Positioning |
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Slogan/Vision/tagline |
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Benefit statement |
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Unique selling proposition |
- To be developed from benefits reported by clients as they start enjoying the service.
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Product Image |
- To be developed from benefits reported by clients
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Corporate image |
- To be developed from benefits reported by clients
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Physical Evidence |
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Passbook (repayment schedules) |
- Provided on loan disbursement
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- Protects one from penalties and clarity of installments information.
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Copy of the loan agreement |
- Copy provided to client and proper signing done during disbursement.
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People |
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Customer service |
- Positive staff attitude in customer handling
- Very experienced and competent staffs..
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- Customer valued as he/she is the reason for our existence.
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Process |
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Loan processing time |
- Fadhili staffs are efficient
- Maximum one week needed to process the loan
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- Faster, saves time and the situation at hand.
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Length of application forms |
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Clarity of application forms |
- Simple, clear and easy to understand
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