“8 ps” |
Feature |
Benefit |
Brand Name |
Fadhili School fees loan Product |
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Target Market |
- All our funded who wish to be given the finance to pay for their school. Should be capable of paying
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Objective |
- Loan product whose purpose is to finance clients with school fees needs .
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Product design |
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Access requirements |
Loan shall be accessible to:
- All Fadhili members’ clients.
- Aged between 18-65 years.
- Should have a proof of the purpose of the loan i.e. provide school fees structure from the school
- Borrower with a good repayment record
- Borrowers with Proof of Regular business income Borrower willing to provide guarantee of repayment and also be guaranteed by all members from the group.
- All clients who already have businesses
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- Offering responsiveness loan product that cares for the welfare of the Fadhili clients
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Loan size |
- There will be no LGD required
- The maximum loan size is 15000 which will be given out for three months and once cleared the client is eligible for another loan
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- Adequate loan amounts which can be acquired four times a year
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Loan Term |
- Minimum of five thousand and maximum of 15000 to be repaid in three months
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- Enough repayment periods to repay the installments.
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Repayment frequency |
- To be repaid weekly during the weekly meetings
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- Enables client to pay in small manageable instalments direct from ones regular Business income or any other sources.
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Security/Collateral |
- All Fadhili active members in the existing active centers.
- Household’s items.
- Should also get an external guarantor to guarantee the loan
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Grace Period |
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- Enables one make timely repayments.
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Price |
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Interest |
- 1.66 % per month or 20% per annum flat rate
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Loan processing fee |
- 4.5% of the amount applied for or five hundred shillings whichever is higher
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Loan insurance fee. |
- 1% or Kshs.150 of the loan amount whichever is higher.
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- No pressure on self/family to repay in case of the covered risks (Death or permanent incapacitation).
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Passbook |
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- Keep track of one’s accounts’ status all the time
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Late Penalty |
- 0.5% per day on instalment in arrears
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- Enhances repayment discipline & guaranteed fast subsequent loans
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Promotion |
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Marketing information |
- Brochures and flyers
- Marketing through the existing centres and groups.
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- Well informed & knowledgeable customers
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Promotional materials |
- Pens& rulers, T-shirts, Caps, Key-holders, umbrella,
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Place |
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Location |
- Fadhili micro enterprises offices i.e Mombasa, Mtwapa Ukunda Kilifi
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- Convenient because it is reachable by all.
- Less costs of transport and time
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Positioning |
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Slogan/Vision/tagline |
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Benefit statement |
- .cheap affordable school fees
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Unique selling proposition |
- To be developed from benefits reported by clients as they start enjoying the service.
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Product Image |
- To be developed from benefits reported by clients
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Corporate image |
- To be developed from benefits reported by clients
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Physical Evidence |
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Passbook (repayment schedules) |
- Provided on loan disbursement
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- Protects one from penalties and clarity of installments information.
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Copy of the loan agreement |
- Copy provided to client and proper signing done during disbursement.
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People |
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Customer service |
- Positive staff attitude in customer handling
- Very experienced and competent staffs..
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- Customer valued as he/she is the reason for our existence.
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Process |
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Loan processing time |
- Fadhili staffs are efficient
- Maximum two weeks needed to process the loan
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- Faster, saves time and the situation at hand.
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Length of application forms |
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Clarity of application forms |
- Simple, clear and easy to understand
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